How to get more emails opened & read


Here’s a quick idea to share with you to help you get more emails and newsletters opened and read:

Imagine you’re writing your email to your favorite customer. 

When you think of someone specific and you’ll be more inclined to write in a real, friendly, personal tone – and that’s extremely powerful.

When I write an email, I focus heavily on a good subject line first. That’s because, if you don’t open my email, nothing else matters. So I always start by thinking of who else I’ll be competing with in your inbox and how I can make my subject line personal and relevant.

Here are 5 more great tips:

  1. Put the type of email it is in brackets to help them set aside the right amount of time.
    For example: A money-saving idea for you [newsletter] -or- Five ideas for your next email [quick video].
  2. People love “How to…” emails and/or emails with a number in them “Five things…”
  3. Trying diverting from your newsletter template and sending a plain text email on occasion.
  4. type your subject line in all lower case – if you can tolerate it.
    it may drive you nuts, but it will have a higher open rate.
  5. Remember that most email servers show the subject line and the first few words from the email. Use this to your advantage.

What about you?

Do you have something that’s worked well for you – or a question about email marketing?

Share it below:

About The Author

Nicole Gebhardt

Nicole Gebhardt is the CEO of Niche Pressworks publishing, a Marketing Strategist and Certified Publishing Coach. Through marketing consulting and book publishing she helps Speakers, Coaches, Consultants and Business Leaders create compelling and effective messages to inspire people to action. Over the last 24 years she has helped build brands, expand influence, and equip authors who change the world.

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  • Casey Grant

    Reply Reply July 15, 2013

    Great tips Nicole! I’m sending one right now with plane text and all lower case to test. I’ll let you know.

  • Tami

    Reply Reply July 16, 2013

    Tip 1 is interesting… what other things could you put in []? “newsletter”, “sales”, “personal”, “events”? Is this what you had in mind? Great idea as then the subject line could be more catchy and not need to include this “boring” part.
    Other ideas?
    How would you use it with your email subject line “a quick idea for you”… would adding [free workshop] take away from the catchy subject line?

    • Nicole Gebhardt

      Reply Reply July 16, 2013

      GREAT question! I debated myself on using the brackets for this email but I decided I didn’t want to take away from the ‘catchy’ intrigue of what I was about to share. But yes, “free workshop” was the one I would have liked to have chosen – but the downside is that you should rarely/never use the word “free” in an email because it is more likely to get marked as SPAM. All of your suggestions would be perfect uses for brackets. One of my favorites is [personal].

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