Here’s a quick idea to share with you to help you get more emails and newsletters opened and read:
Imagine you’re writing your email to your favorite customer.
When you think of someone specific and you’ll be more inclined to write in a real, friendly, personal tone – and that’s extremely powerful.
When I write an email, I focus heavily on a good subject line first. That’s because, if you don’t open my email, nothing else matters. So I always start by thinking of who else I’ll be competing with in your inbox and how I can make my subject line personal and relevant.
Here are 5 more great tips:
- Put the type of email it is in brackets to help them set aside the right amount of time.
For example: A money-saving idea for you [newsletter] -or- Five ideas for your next email [quick video].
- People love “How to…” emails and/or emails with a number in them “Five things…”
- Trying diverting from your newsletter template and sending a plain text email on occasion.
- type your subject line in all lower case – if you can tolerate it.
it may drive you nuts, but it will have a higher open rate.
- Remember that most email servers show the subject line and the first few words from the email. Use this to your advantage.
What about you?
Do you have something that’s worked well for you – or a question about email marketing?
Share it below: