It may not be a SuperBowl-level hit, but a few weeks ago I had a really fun marketing idea for my friend and client Tressa Heath, owner of Heath CPA and Associates.
(What makes this idea even better is that Tressa’s husband is a policeman and her father-in-law is a retired sheriff.)
In this video, I share what she’s done with the idea and give you a question that may help you come up with your own clever marketing idea.
Need your own Marketing Hack idea?
Here’s the magic question you need to be asking yourself:
“How can I leverage existing relationships so that more people know about me?”
Be creative. Look at current clients, past clients, suppliers & vendors, friends, etc. Fantastic opportunities are all around you! In this case, we just took something Heath’s CPA clients were already proud of (professional accounting practices) and let them ‘wear it’ as a badge of honor.
It’s your turn. How could you get the word out about your business through your existing relationships?