Email Marketing – The #1 Mistake

How to get your subscribers to take action on your emails

Do you know what the number one mistake small business owners make when they email their subscribers? They don’t have an irresistible call to action. (Actually, this is the #1 mistake business owners make in ALL their marketing.)

Every point of contact should have a call to action – a reason to respond to the communication, whether it’s to contribute to a discussion at your blog, or an offer for free information, a call to join your membership program, or an opportunity to buy, purchase or make an appointment.

You must create a compelling reason to force prospects to STOP what they’re doing and act. You are giving them valuable and free information via their subscription, it is expected and perfectly fine to ask for the next step. (But make sure it’s a small, logical step – not asking too much too soon, or the same “SPECIAL!” too often.)

Many small business owners do not like selling via email. However, when you have a well-formed marketing funnel, you’re simply offering them a reason to take the next logical step. You’re using email to build a relationship of trust and move them along a well-defined process. In order to do that you must first have a bigger-picture strategy and second, you must tell them exactly what they need to do next.

Very few people are going to buy your services, join your membership, or participate with you in discussions if you do not straight out ask them to. Of course, a certain percentage will, they are joiners and they’re probably already out there cheerleading for your cause, but the others, they need you to ask.

Remember your subscribers have opted in, asked for you to send them information. So if you offer value, provide instructions, and tell them to sign up, or join, many will. You should not beg them, but you should ask in a creative non-threatening way by building excitement for the reader. Put yourself in their place: “Wow, this is a great deal! I’m in!” is a great way to pull members further into your funnel with a slight push, but requires no begging to accomplish.

If you are excited about what you offer, and you know the value, that will shine through in the words that you use to attract buyers. Be sure of yourself, know your value, and give your subscribers fast and easy purchasing power with buttons right in your email instructing them to click here now for great value.

Not sure what an irresistible offer should look like for your business? Struggling to build an ACTIVE list of email subscribers? You’re not alone. That’s why I created an ebook entitled “How to Go from In-Box Pest to Welcome Guest“. Go, check it out now.

Here’s to your success!

– Nicole

P.S. Did you know you should be emailing your clients no less than once per week…with a goal of multiple contacts in a week? Sound insane to you? Then you certainly need my course: “How to Go from InBox Pest to Welcome Guest“. I’ll show you why you’re probably missing out on thousands of dollars in business if you’re emailing your clients any less than that.

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