How to create an autoresponder series

So you did a few things right and you’ve got leads coming to you and to your website. Awesome! Now we need to make sure we convert these leads into buyers – even if (or especially) if they’re not ready to buy just yet. To begin, you must remember on average it will take 5-12 touches…

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How to Use Direct Mail to Get Clients

A woman approached me the other day for marketing help. She and her husband own a small service business and they’ve been advertising on the radio for weeks and haven’t seen a return on their investment. She was smart to reach out for help. That’s hard-earned cash literally evaporating into thin air! She was unsuccessful in…

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Captivate Prospects with a Good ‘About’ Page

For most small businesses, the #1 most visited web page (aside from the home page) is the About page*. As I’ve been teaching and preaching for years – our Facebook culture drives us to want to know the people we do business with every day. Having a great About page allows visitors to peek behind…

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11 Ways to Use Siri on Your iPhone as a Virtual Assistant

If you haven’t taken the time to get to know and use Siri – your iPhone virtual assistant (or the voice activation features of an Android smartphone)…this blog is for you. Siri makes a terrific virtual assistant, especially if you’re away from your desk a lot. In high school, I had a classmate who designed the school mortarboard calendar. His…

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Love your business or leave it?

Two curious things made the news this week that filled me with joy and respect for two courageous small business owners. Story 1: After 15 years of top-ranking technology service, 37Signals (a Chicago company) announced they’re dumping all but one of their products (including CampFire and HighRise) and renaming their business after the one product that remains – “BaseCamp” (a…

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