Every Thursday, quit something.

I don’t normally take advice from a guy that reminds me of the scientist from Back to the Future…but I am today. If you missed the annual Global Leadership Summit, kick yourself (make plans to go next year). After just my very first session, I could have gone home and spent hours enlarging my vision. One of…

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How to get past customers back.

A genius but simple marketing idea. A couple of weeks ago I received a hand-addressed, real-stamp card in the mail. A rare thing these days. (It’s worth noting that right after “lumpy mail” these mailings are always the first thing to get opened.) The cover said “Happy Anniversary!” Inside was a greeting which effectively said:…

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Ten 5-Minute Marketing Ideas

Busy Summer? Here are 10 easy marketing ideas to keep your momentum going. Tip: Print this list and post it near your computer. Tackle one item every morning before checking email. Make a list of your top 5 prospects and connect with them on LinkedIn.  Send a handwritten thank you note to one of your top clients. Share one of…

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How to get more emails opened & read

Here’s a quick idea to share with you to help you get more emails and newsletters opened and read: Imagine you’re writing your email to your favorite customer.  When you think of someone specific and you’ll be more inclined to write in a real, friendly, personal tone – and that’s extremely powerful. When I write an…

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The book brought all her marketing together [Video with Tressa Heath]

With her disarming wit and keep-it-simple explanations, this wonder woman CPA almost makes Accounting fun. She certainly makes it understandable and her new book slips in just the right mix of wit and wisdom to help her ideal clients get the right start they need. Join me as I talk with Tressa Heath, owner of…

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