Expo Booth Marketing (Part 2)

When it comes to Booth Marketing, generating a buzz about your company and/or booth is a really good thing. In this video, I sat down with Jay Patschke of JP Video Productions to discuss how he managed to become part of a lot of conversations at the 2012 GLC Business Expo for a very small…

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Make the Most from Your Expo Marketing

It’s almost Spring and that means it’s prime time for Trade Shows and Expos. Booth Marketing is one of the hardest challenges for any small business, but it also represents the greatest marketing opportunity you may have all year. To help you prepare, I’ve invited two friends to share their success story. In this video,…

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How to Identify Your Ideal Clients

Today I’m sharing with you the very first assignment for the Breakthrough Workshop. I normally only share this with our paid registrants, but today I’m sharing it with you to help you understand how to identify your ideal clients so you can build the business you really want. When it comes to identifying your IDEAL…

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Do this. Not that.

“Where is your current marketing in-congruent with the message you’re trying to send?” We’re busy, so easy for us as business owners to forget to stop and view our business from our customers’ perspective. Today I decided to share three simple things you can do to strengthen your brand quickly and create a strong clear…

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How to re-ignite your business dream.

The other day I was in a downtown office complex visiting a client when a guest came in and greeted the office receptionist. She communicated that she owned a little book shop around the corner and she was sharing a few coupons for any readers in the office. It was a simple little marketing act…

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