Strategy 101: Find a Parade
In marketing, you can pursue one of two paths: create your own tribe from scratch or find a parade of the right people and get in front of it. StrengthFinder 2.0 has its own parade of passionate users so we chose to position Sarah as a leader there.
Her strategy would involve leveraging that established tool – and adding her unique insight and process to apply the tool and accelerate her client’s success.
Not really rocket science – but clarifying a bigger vision, putting the plan together, and implementing it wasn’t her strength. It’s mine.
To make a significant jump strategically – and emotionally – Sarah needed to be a published author. Preferably a best selling published author on the subject of Strengths and career effectiveness.
When done right, authoring a book gets you noticed, proves tangible proof of your expertise, leverages your time, and automates your sales funnel.
First we defined a structure to Sarah’s consulting process which would not only define the way she helped clients, but the outline of the book itself.
We then planned and published Sarah’s first book and book website loaded with videos of her teaching and bonus material that generates ongoing leads for Sarah’s business.
We focused her launch to push the book first to Amazon’s Hot New Releases title…and then the coveted “Best Seller” title - hitting #1 in 3 categories.
Armed with great proof of expertise, she finally has what she needs to get media attention and paid speaking gigs.
And at a royalty of $3.65 from Amazon or $7.00 from direct sales, she also has a new income stream.
We even built Sarah a text-in lead capture system that enrolls engaged audiences into an automated email follow-up campaign right from the stage.
"Working with Nicole to define an exciting new business strategy and publish my first book to Best Seller status was precisely the leverage I needed to advance my business and attract my perfect clients. I would have never thought it was possible to get as much done in less than a year as we did...but we did and it feels fantastic! It has provided the framework for everything I do now - earning me opportunities to speak regularly with the media and on stage for Gallup in Washington DC. But most importantly, it has given me greater access to my ideal clients including private consulting and corporate work across the United States! Working with Nicole was one of the best business investments I have ever made. And I look forward to working with her on subsequent books in the future."
- Sarah K. Robinson"
Think a marketing package like Sarah’s could grow your business, change lives, and get you excited about your business again?
You’ll know you’re ready to work with us if:
- You have a niche service or skill more people want or need.
- You’re able to devout sufficient attention to working with us over the next 3-6 months.
- You’re ready to invest financially to get your first big goal accomplished.